Process
How We Work Together
Every engagement follows the same four-step process — built around understanding first, and building second. Here's what to expect when you work with me.
1
Understand
Before anything else, I invest time in deeply understanding your business.
- —Stakeholder interviews to understand goals, constraints, and context
- —Review of your existing digital presence, tools, and workflows
- —Audience research to understand who you serve and how they experience you
- —Identification of the real problem — not just the visible symptoms
2
Clarify
Together, we cut through noise and establish a clear picture of what matters.
- —Synthesis of research into a clear strategic brief
- —Prioritization of goals and opportunities
- —Information architecture review and revised sitemap
- —Alignment on the right path forward before any work begins
3
Design
I develop strategic recommendations and structures tailored to your specific situation.
- —Strategic recommendations backed by research
- —UX and content structure decisions
- —A clear implementation roadmap with decision points
- —Documentation your team can use immediately
4
Implement
You choose the path forward — implement with your team, or continue working together.
- —Hand-off of all strategy and documentation to your team
- —Optional continuation into Phase 2: website build and launch
- —Ongoing collaboration as an embedded strategic partner
- —Clear milestones and checkpoints throughout execution
"Strategy is not overhead. It is the work. Investing in clarity before building saves time, money, and momentum."