Challenge
An established consulting firm had a website that was over 5 years old and no longer reflected their brand positioning or service offerings. The site was difficult to update, performed poorly on mobile, and generated almost no qualified leads.
Outcome
Qualified lead generation increased by 85% within 3 months. Page load times improved by 60%. The firm reported a noticeable improvement in prospect perception during initial sales conversations.
Approach
Led a brand-alignment workshop to clarify messaging and target audience. Analyzed competitor positioning to identify differentiation opportunities. Created a content-first design strategy that prioritized clarity, authority, and conversion paths.
Solution
Delivered a complete website rebuild with a modern, responsive design. Restructured service pages to clearly communicate process and value. Implemented lead capture forms, case study templates, and a resource library. Trained the team on content management best practices.