Challenge
A growing online retailer had outgrown their original website. Navigation was confusing, the mobile experience was broken, and conversion rates had plateaued. They needed a complete structural overhaul without disrupting their existing sales pipeline.
Outcome
Mobile conversion rate increased by 34%. Average session duration improved by 28%. The internal team reported a 50% reduction in time spent on routine content updates.
Approach
Started with a comprehensive audit of their current site structure, user behavior analytics, and stakeholder interviews. Mapped the ideal customer journey and identified friction points. Created a revised information architecture that simplified the shopping experience while maintaining SEO equity.
Solution
Redesigned the website with a mobile-first approach, restructured the product catalog with intuitive filtering, streamlined the checkout flow from 6 steps to 3, and implemented a scalable content management system that the internal team could maintain independently.